PROJECT

Beatrice & George Brand Identity & Web

ROLE

Branding | UI design | Design system | Motion

Creating a quintessentially British brand dedicated to designing traditional children's clothing.

Challenge

Beatrice & George, part of the Childrensalon own brand family, set out to create anidentity that combined traditional British heritage with timeless sophistication. The goal was to stand out in the luxury children’s wear market while staying true to Childrensalon’s legacy, striking a balance between luxury, approachability, and global appeal.

Approach

The goal was to create a brand that embodies a carefully preserved heritage while embracing a thoughtful approach to modernity. The branding process centered on a serif monogram, exploring geometry, simplicity, and the interplay of shapes. Covering the creation of the brand from the design of the logo, identity system, creative direction and content creation.

Brand design

Brand prints

Brand development

Brand usage

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