PROJECT
WeSwap
ROLE
UX Design
UI Design
1. Onboarding. WeSwap wanted to present the benefits of their peer-to-peer currency exchange product and app through an easily decodable onboarding experience.
2. KYC. WeSwap wanted better conversion from their KYC process so they could get more users to convert their first transactions.
3. Interface. WeSwap wanted to make the wallet load and swap functionality intuitive to reduce the learning curve of the app.
Improve brand perception and user’s trust expectations through an attractive interface and educational first experience.
Increase awareness of the value of the Load & Swap feature, ensuring users understand and appreciate the product’s benefits.
Boost retention rates and lifetime value by creating a positive experience that fosters brand advocacy and drives user referrals.
Research revealed that the site's wording and messaging during signup needed improvement, as users struggled to grasp the core benefits of the product. Identified the onboarding process as a key opportunity to clarify the product's advantages through enhanced messaging that highlights its primary benefits. Conducted a trial using various messaging options, testing both WeSwap users and non-users in quick tests to determine whether the main advantages were clearly communicated, could be recalled, and whether they would engage with the product.
The focus of the onboarding space is to get users to experience the core benefits of WeSwap's product as quickly as possible. Researched best practices to source valuable insights from tested approaches that could be leveraged to build familiarity for users experiencing the product for the first time. Improved UX copy to frame each screen around user benefits and establishing the updated UI, visual branding and engaging animation of the app.
Conducted a competitive analysis examining KYC processes and compiling results in a comparison table. The key finding was their adoption of new verification tech like video ID and document scanning, with most expecting new users to complete KYC within 3 to 10 minutes. Interviews also showed that travel money customers prefer self-service for KYC.
As a travel currency exchange platform, WeSwap sees seasonal spikes in new users, making identity verification crucial for conversion. To create a more automated identity verification system that is swifter and replaces the outdated authentication methods the operations team integrated LexisNexis to Identity Verification Checks and minimise disruption.
Conducted a competitive analysis examining KYC processes and compiling results in a comparison table. The key finding was their adoption of new verification tech like video ID and document scanning, with most expecting new users to complete KYC within 3 to 10 minutes. Interviews also showed that travel money customers prefer self-service for KYC.
As a travel currency exchange platform, WeSwap sees seasonal spikes in new users, making identity verification crucial for conversion. To create a more automated identity verification system that is swifter and replaces the outdated authentication methods the operations team integrated LexisNexis to Identity Verification Checks and minimise disruption.
Conducted a competitive analysis examining KYC processes and compiling results in a comparison table. The key finding was their adoption of new verification tech like video ID and document scanning, with most expecting new users to complete KYC within 3 to 10 minutes. Interviews also showed that travel money customers prefer self-service for KYC.
As a travel currency exchange platform, WeSwap sees seasonal spikes in new users, making identity verification crucial for conversion. To create a more automated identity verification system that is swifter and replaces the outdated authentication methods the operations team integrated LexisNexis to Identity Verification Checks and minimise disruption.
Conducted a competitive analysis examining KYC processes and compiling results in a comparison table. The key finding was their adoption of new verification tech like video ID and document scanning, with most expecting new users to complete KYC within 3 to 10 minutes. Interviews also showed that travel money customers prefer self-service for KYC.
As a travel currency exchange platform, WeSwap sees seasonal spikes in new users, making identity verification crucial for conversion. To create a more automated identity verification system that is swifter and replaces the outdated authentication methods the operations team integrated LexisNexis to Identity Verification Checks and minimise disruption.
Selected Works
Marc Jacobs campaignDigital Experience
Beatrice & GeorgeBrand Identity & Web
