Hi, I’m Mike Singleton. Creating digital products for brands across a diverse project landscape.
My design process is a blend of design thinking with an agile approach, fueled by a genuine passion for solving user problems. Beginning with a thorough understanding of the business requirements and user's needs. Through my empathetic research, I immerse myself in the user's world to gain insights that drive the design process with a clear problem statement.
Experience
2015-2017
Product Designer
WeSwap
Making the complex simple through owning the end-to-end UX process in a startup environment. Creating and evolving the design system and setting a new visual direction for the brand.
2013-2015
Senior UX/ UI Designer
Judd Associates
Working across digital projects to solve business and user issues - from ideation, discovery and research phase to final designs and taking products live. Building prototypes and conducting usability testing sessions, design iteration based on user feedback and data.
2009-2013
Automotive Transformation Group
UX/UI Designer
Lead designer on projects for OEM clients. Collaborating closely with developers, PO’s and clients to create design systems for consistency of SaaS projects. Ran user interviews and testing sessions and presented the findings and solutions to key stakeholders.
Brands
