PROJECT
Little Marc Jacobs x Childrensalon
ROLE
UX Design
UI Design • Creative
Promote the Marc Jacobs new season collection in a digital space, focusing on the theme of the collection through engaging design and user experience.
Increase brand awareness for Childrensalon as a trusted destination for designer children's clothes.
Incorporate gamification with an interactive experience to encourage user engagement and build brand loyalty.
Persona • Customer journey • Market research analysis
Information Architecture • Wireframe • Prototype
Gathered insights to tell a story from the user’s perspective, helping to build empathy and understand the customer needs. Using data from customer service, analytics, and surveys, to create personas and identify the most engaged customers that align with the brand’s market fit. Mapped these insights to track key touchpoints along the customer journey.
Developed a design system that captures the retro aesthetic of the Marc Jacobs campaign, creating a cohesive and immersive brand experience across all digital touchpoints. The system includes curated UI components, typography, color palettes, and iconography, ensuring consistency across platforms such as campaign pages, emails, and social media.
UI Design
The UI design mirrored the theme of the collection and photoshoot creative using a 1980s, retro inspired aesthetic with a focus on product imagery, bold typography and micro animations. The color palette echoed echoed the tones in the product collection, providing a cohesive look throughout.
Rewarding buying behaviour with a game that creates an emotional response to drive engagement. The Marc Jacobs arcade game, a timed challenge where users aimed for the highest score before running out of lives. Top scorers featured on a leaderboard with a chance to win a cash prize. The game matched the campaign’s theme and design, with smooth, quick gameplay that encouraged repeated plays. Users could replay, check the leaderboard, and share their progress on social media to boost their score and improve their chances of winning.
To bring the Marc Jacobs Spring/Summer collection to life, we proposed creating original imagery that immerses customers in a unique Little Marc Jacobs universe. An on-location photoshoot in Cape Town, South Africa with photographer Franck Malthiery, using retro settings and vintage-inspired props to match the collection's playful, nostalgic vibe. The custom imagery would showcase the products and be used across all channels throughout the campaign, with visuals tailored for each platform.
Rewarding buying behaviour with a game that creates an emotional response to drive engagement. The Marc Jacobs arcade game, a timed challenge where users aimed for the highest score before running out of lives. Top scorers featured on a leaderboard with a chance to win a cash prize. The game matched the campaign’s theme and design, with smooth, quick gameplay that encouraged repeated plays. Users could replay, check the leaderboard, and share their progress on social media to boost their score and improve their chances of winning.
Selected Works
Currency exchange platformFintech App
Beatrice & GeorgeBrand Identity & Web
