PROJECT
Beatrice & George Brand Identity & Web
ROLE
Branding | UI design | Design system | Motion
Challenge
Beatrice & George, part of the Childrensalon own brand family, set out to create an identity that combined traditional British heritage with timeless sophistication. The goal was to stand out in the luxury children’s wear market while staying true to Childrensalon’s legacy, striking a balance between luxury, approachability, and global appeal.
Approach
The goal was to create a brand that embodies a carefully preserved heritage while embracing a thoughtful approach to modernity. The branding process centered on a serif monogram, exploring geometry, simplicity, and the interplay of shapes. Covering the creation of the brand from the design of the logo, identity system, creative direction and content creation.
Brand design
Brand prints
Brand development
Brand usage
