@Childrensalon

Retaining loyalty through lifetime rewards and value

Rebuilding a luxury rewards programme around stable tiers, personalised incentives, and a centralised membership hub.

@WeSwap

Building trust in peer-to-peer currency exchange

End-to-end product design for a FinTech platform, improving onboarding, conversion, and core wallet interactions. 

@Childrensalon

Designing a layered seasonal commerce system

A structured discovery system aligning storytelling, decision tools and high-intent commerce pathways. 

@Marc Jacobs

Engaging users through an interactive commerce platform

Aligning Marc Jacobs editorial campaign with scalable commerce patterns and product discovery.

@WeSwap

Rethinking a decision-first FX management dashboard

A business intelligence dashboard for a peer-to-peer currency exchange, designed to give teams confidence in balances, exposure, and risk.

@Client Projects

Documenting work structured by craft, purpose, and intent

An feed of selected projects, offering insight into process, meaning, and the values behind the work.

@Beatrice & George

Shaping a considered digital presence for a classic brand

A refined ecommerce experience focused on clarity and thoughtful storytelling, supporting discovery and purchase.